T-Mobile is going directly after Verizon subscribers in its latest attempt to win over more customers from the competition. Starting May 13, T-Mobile will introduce a campaign dubbed "Never Settle," the carrier announced on Tuesday. And here's how it works: Verizon subscribers can port their existing phone number to a T-Mobile phone, which they can use for free for up to 14 days. After the 14-day trial, customers who decide to stick with Verizon can return the T-Mobile phone. T-Mobile will then refund any costs incurred during the trial and any costs for resuming service with Verizon.
Customers who opt to jump ship to T-Mobile, however, can trade in their existing Verizon phone and keep the new T-Mobile phone. In return, T-Mobile will foot the bill for any outstanding payments on the device or any early termination fees of up to $650. Either way, Verizon customers can try out the new promotion without having to pay anything. People can also choose not to trade in their existing Verizon phone, a T-Mobile spokesman told CNET. A trade-in is required only if the customer wants T-Mobile to cover the cost of Verizon's early termination fee or other expenses associated with the contract.
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